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With video game sales burgeoning beyond a multi-billion dollar industry, video gaming is fast becoming the favourite pastime of adults and kids. Quickly replacing the likes of internet, TV, and good old fashion outside playtime, the target market for video games is stretching to younger audiences. Although the dynamics of the entertainment market are continually changing, a problem lies not with younger video gamers, but what games these button fiends play. Despite a growing number of younger gamers this does not entail video games are becoming more sensitive to their impressionable markets. Video game violence is not only the norm, but is increasing in popularity, regularity, and vulgarity. Take for instance the latest Grand Theft Auto release GTA 4: San Andreas. This past July, it was discovered that the already violent video game, (gamer situations include killing police officers, gang violence, etc.,) held a hidden X-rated mini game unlockable for your enjoyment. What's even more disturbing is the frequency kids discuss these with awe at school and playtime (assuming they play things other than video games.)

This article will assume that parents are interested in learning when it comes to monitoring video game content for their kids. One would also assume parents are spending more time buying games and scrutinizing the content to ensure junior remains relatively innocent a little longer. However, recent polls reveal parents wilfully ignore game ratings when buying. This article is dedicated to equipping you, the interested parent, and not how to ward off blatant laziness.



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